Information we collect:
We may collect two types of information from you: i) information that you voluntarily provide to us (e.g., through a voluntary registration process, sign-ups for our newsletters, advertising pop-ups, or emails); and ii) information that is derived through automated tracking mechanisms such as cookies.
We collect personally identifiable information when you choose to use certain features of the Site, including i) making purchases, ii) consenting to receive email or text messages about upcoming promotions or events when you, for example, sign up to receive our newsletter, iii) consenting to receive email, iv) participating in product ratings, iv) commenting on products, and others. When you choose to use these additional features, we require you to provide your Contact Information in addition to other personal information that may be required to complete a transaction such as your phone number, billing, email, shipping addresses, and credit card information. Occasionally, we may also request information such as your shopping preferences and demographics which will help us better serve you and others in the future.
Our Site may use "cookies" and other tracking technologies. Cookies enable us to serve secure pages to our users without asking them to sign in repeatedly. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. If a user's system is idle for a defined time, the cookie will expire, forcing the user to sign in again to continue their session. This prevents unauthorized access to the user's information while they are away from their computer.
You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you may need to re-enter your original user ID and password to gain access to certain parts of the Site.
In the course of serving advertisements to this Site, our third-party advertisers or service providers may place or recognize a unique "cookie" on your browser.
How do we use your information:
The Company only uses your personal information for the original purposes it was given. Please note that when you sign up for our newsletter on this Site or on any other websites owned and operated by the Company, you also consent to the receipt of email messages, including advertising, from us through the email domains associated with all websites owned and operated by the Company, including www.ModernAquarium.com and www.RefereeStore.com.
Your personal information will not be sold or otherwise transferred to unaffiliated third parties without your approval at the time of collection. The Company will not disclose, use, give or sell any personal information to third parties for any purposes other than to our suppliers and other third parties who need to know in order to deliver services on behalf of the Company and unless required to do so by law. Further, the Company reserves the right to contact you regarding matters relevant to the underlying service provided and/or the information collected.
Please note that personally identifiable information is used only to provide you with a more enjoyable, convenient online experience and to help us identify and/or provide information, products, or services that may be of interest to you. We use your personally identifiable information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; tracking email invitations you send; and otherwise supporting your use of the Site, and advertising of our services.
The Company may use your personal information, including email, for target advertising toward you based on things such as region, gender, interests, goals, habits, etc.
We may permit certain trusted third parties to track usage and analyze data such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring Web site (if any) and other parameters in the URL. This is collected in order to better understand our Site’s usage and enhance the performance of services to maintain and operate the Site and certain features on the Site. We may use third parties to host the Site, operate various features available on the Site; send emails; analyze data; provide search results and links, and assist in fulfilling your orders. We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Also, we may share personally identifiable, including your email, or other information with our parent, subsidiaries, divisions, and affiliates.
We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a sale or other change in control.
The Company may disclose Contact Information in special cases where we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be violating our terms and conditions of use or may be causing injury or interference with our rights, property, our customers or anyone who could be harmed by such activities.
WE ARE NOT LIABLE OR RESPONSIBLE FOR THE PERSONALLY IDENTIFIABLE OR OTHER INFORMATION YOU CHOOSE TO SUBMIT IN PRODUCT REVIEW FORMS OR ANY OTHER PUBLICLY ACCESSIBLE AREA OF THE SITE.
We use non-identifying and aggregate information to better design our website and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.
We are committed to protecting the information we receive from you. We take appropriate security measures to protect your information against unauthorized access to or unauthorized alteration, disclosure or destruction of data. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.
Advertisements appearing on this Site may be delivered to you by the Company or one of our Web advertising partners. Our Web advertising partners may set cookies. Doing this allows the advertising partners to recognize your computer each time they send you an advertisement. In this way, they may compile information about where you, or others who are using your computer, saw their advertisements and determine which advertisements are clicked. This information allows an advertising partner to deliver targeted advertisements that they believe will be of most interest to you. The Company does not have access to or control of the cookies that may be placed by the third-party advertising servers of ad partners.
We may provide mechanisms for updating and correcting your personal information for many of our services. If you are a registered user, you may be able to access and update your registration information and your preferences to receive email or other communications from us by sending an email to firstname.lastname@example.org.
If you are a user who receives an email from the Site and would prefer not to receive such communications in the future, you can send an email to email@example.com. We will make commercially reasonable efforts to implement your opt-out requests promptly, but you may still receive communications from us for up to ten business days as we process your request.
We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to use the Site. Parents should be aware that there are parental control tools available online that can be used to prevent children from submitting information online without parental permission or from accessing material that is harmful to minors.